When the Moon Hits Your Eye So You Capitalize When the moon is full, the gravitational pull of the moon and sun are combined. Hence, the full moon exerts a powerful pull on the Earth. The “lunar effect” whether real or imaginary, has no scientific evidence to back the claim of its impact on animals, humans and/or the stock market. Regardless, reports of increased “lunacy” (Luna in Latin means moon) around the full moon are
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