The Vanity Trade 2024-All About Me!

December 27, 2023

Mish's Daily

By Mish Schneider

According to Wikipedia,

“Self-help or self-improvement is a self-directed improvement of oneself—economically, physically, intellectually, or emotionally—often with a substantial psychological basis.”

In the Outlook 2024 I quote Raymod Lo yet again,

“The Dragon is considered a ‘Star of Arts.’ The industries that will perform better in the year of the Dragon will be industries related to Metal element and Wood element. Metal industries are beauty, and skin care…. Wood industries are media, fashion….”

This got me thinking about the consumer and the habits of 2023 and how they could continue or change in 2024.

With the amount of disposable income still quite high, consumers that spent the last half of 2023 in YOLO or revenge spending, go into vanity mode in 2024.

Fashion, beauty, skin care, elective surgeries, self-help, diet drugs, and maybe even dating stocks do well.

Think of it as a switch from all about my family and fun for them to all about me and feeling good about myself!


On our list of stocks to watch for skin care, beauty, and fashion:

  1. COTY
  2. EL
  3. ELF
  4. ULTA
  5. IPAR
  6. NUS
  7. RL
  8. TJX
  9. VFC

Plus, PVH and TPR.

For cosmetic surgery we are watching

  1. ZBH
  2. Allergan (now part of AbbVie): Allergan is known for products like Botox, Juvederm, and CoolSculpting

For diet drugs

  1. NVO

Other areas to watch

  1. PTON
  2. MTCH and BMBL


Click the link below to get your free copy of the Outlook 2024 and stay in the loop!

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Mish in the Media - 
All clips here

 Benzinga Pre Market Prep Mish and team look at 2023 and make several predictions on commodities and trends for 2024-big one? Vanity stocks 12-27-23

Yahoo Finance Mish discusses gold silver and why self care and all about me can trend in 2024 12-22-23


Coming Up:

December 27

December 28 Singapore Breakfast Radio

January 2nd Final Bar Stockcharts Dave Keller

January 5th Daily Briefing Real Vision

Weekly: Business First AM, CMC Markets


ETF Summary

S&P 500 (SPY) 480 all-time highs 465 underlying support

Russell 2000 (IWM) 200 pivotal

Dow (DIA) Needs to hold 370

Nasdaq (QQQ) 410 pivotal

Regional banks (KRE) 47 support 55 resistance

Semiconductors (SMH) 174 pivotal support to hold this month

Transportation (IYT) Needs to hold 250

Biotechnology (IBB) 130 pivotal support

Retail (XRT) The longer this stays over 70.00 the better!

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