Tactical Strategy for The Rest of 2026
Time to Buy MSFT, Sell GOOGL?

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There’s a saying on Wall Street, “Strong Convictions Loosely Held.”

After a historic short-term move fueled by a much anticipated and better than expected earnings season, investors will be looking for the market’s next clear narrative.

Let’s look at why this process may be about to challenge the convictions that have kept investors holding tight up to this point.

• The economy is growing, but like the stock market, the engine of growth is narrow, and it’s not being led by the consumer. Maybe that’s good news, for now.
• Interest rates have risen to attention-grabbing levels at an alarming rate. Historically, this has been bearish for stocks when it’s not due to accelerating earnings and/or economic growth. So, when will stocks stop ignoring it?
• The bull market is getting "narrow," but the indexes don't need breadth to go higher until big tech goes lower. Selling a narrow semiconductor-led rally has not been a good strategy for years, and in 2025, when semis stalled, the market broadened out.

 

The Stock Market’s ‘Party’ Is About To End

The party I’m referring to here is earnings season, NOT the secular bull market.

Earnings season was an easy answer to why stocks would rally despite the war with Iran. Expectations of strong earnings enabled the bulls to maintain strong conviction amid frightening geopolitical events.

Corporations delivered the best revenue growth in 4 years.

According to Factset, “At this late stage of the earnings season, the (blended) revenue growth rate for the S&P 500 for Q1 is 11.4%. If 11.4% is the actual growth rate for the quarter, it will mark the highest revenue growth rate reported by the index since Q2 2022 (13.9%).”

Earnings have been equally impressive. Earnings growth is on track to be 27% for the quarter, and according to Factset, “If 27.7% is the actual growth rate for the quarter, it will mark the highest earnings growth rate reported by the index since Q4 2021.”

2026 has had a remarkable setup for momentum investing in that the stocks that have been leading have good fundamental outlooks, and the price action shifted from strong leadership to parabolic without a hiccup.

As a result, if you have had strong convictions about the AI trade and more specifically the accelerating growth story in the hardware segment, the trend has been historic.

Our NQ3 algorithmic system has been trading the leading Nasdaq 100 stocks with the same rules since 2017, and as you can see by the chart of its performance below, leading tech stocks consistently outperform the QQQ, but the size of the move in 2026 is unusual.

With the tech feeling “stretched,” the temptation to call a top natural, and the price of sticking with the same strong convictions that enabled you to enjoy the ride up is high if a “normal” correction occurs unexpectedly.

The chart above demonstrates more than just how leading stocks can outperform over the long-term. While it’s not obvious from the chart, there are two other reasons that NQ3 System dramatically outperforms without using any leverage.

1. The system takes profits in stages as positions go higher. Taking profits on part of your positions reduces the risk of large drawdowns after big gains and enables you to continue to enjoy further gains if the trend continues higher.
2. This system is actually rarely in the Mag 7 stocks that are popular in the media and driving the indexes because of their size. It considers which stocks to ROTATE into every 2 weeks. It only rotates when leaders falter, so in this recent run up there have not been many rotations, but as you can see by the chart, yesterday’s great trade isn’t the only opportunity going forward.

In short, you don’t have to pick the top to find the right time to take profits prudently, or choose between being “in or out”, and the market will rotate even within the tech sector, providing new opportunities.

Investors are still looking forward to several high-profile earnings reports like Nvidia, but the earnings season, which has fueled a party atmosphere, is winding down.

This is likely to create some turbulence.

The Next Opportunities

Three primary market drivers have compelling conditions that could become the new market narrative.

 

 

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Every week we review the big picture of the market's technical condition as seen through the lens of our Big View data charts. The bullets provide a quick summary organized by conditions we see as being risk-on, risk-off, or neutral. The video analysis dives deeper.

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Summary: Markets paused after pushing to fresh all-time highs, with SPY and QQQ consolidating near record highs while small caps lagged sharply and several short-term indicators, including market internals and breadth, deteriorated beneath the surface. Despite continued support from low volatility, strong risk gauges, and leadership from growth stocks, rising rates, higher oil prices, and defensive sector rotation suggest the market may be shifting into a more cautious near-term environment.

Risk On

• Seasonal trends cool from earlier in the year but remain bullish for the next couple of months. (+)
• Risk gauges, because gold and bonds were hit pretty hard, remained quite strong. (+)
• Both growth and value put in new all-time highs with growth leading. (+)
• Volatility remains low, under or right at its 200-Day Moving Average. (+)

Neutral

• Markets took a breather this week, making new all-time highs in SPY and QQQ mid-week before coming off and closely sideways in SPY, QQQ, and DIA. Small caps were down over -2% on the week. (=)
• Volume was mixed, with strong accumulation in DIA, neutral in SPY and QQQ, and strong distribution in IWM. (=)
• Emerging markets look like they could have had a blow-off top while developed markets failed to put in a new recent high. (=)
• Soft commodities had a mid-week blowoff top before closing lower on the week against the dominant trend for the last few months. (=)
• The dollar shot up this week over its 50 and 200-Day Moving Averages, as interest rates jumped up. (=)

Risk-off

• Sectors showed a modest risk-off skew with strength in consumer staples and rising energy prices. (-)
• Energy was driving the biggest movers this week. (-)
• The market internals flipped negative across the board even as markets are at or just off new highs. (-)
• The new high new low ratio flipped from its recent strength into a full negative stack and slope. (-)
• The color charts (moving average of stocks above key moving averages) have clearly deteriorated with Nasdaq being the strongest and SPY the weakest. (-)
• The modern family shows a lot of pressure on retail (which moved into a bear phase) and really only semiconductors showing standout strength, this looks a bit more risk-off overall on a short-term basis. (-)
• Oil continued higher, retesting its highs from late April. (-)
• Rates rose on inflationary concerns and oil running up to recent highs. (-)

 

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Actionable Trading Plan

Markets paused after pushing to fresh all-time highs, with SPY and QQQ consolidating near records while small caps lagged sharply and several short-term indicators, including market internals and breadth, deteriorated beneath the surface. Despite continued support from low volatility, strong risk gauges, and leadership from growth stocks, rising rates, higher oil prices, and defensive sector rotation suggest the market may be shifting into a more cautious near-term environment.

write an actionable trading plan based on these bullets

The market still appears to be in a primary bullish trend, but the deterioration in breadth, internals, and small caps suggests this is a time to become more selective and tactical rather than aggressively adding broad exposure. The focus should be on managing risk tighter beneath the surface while respecting that price and volatility have not yet fully confirmed a larger risk-off transition.

Equity Positioning

• Maintain a moderate net long exposure, but trim weaker holdings and avoid broad index chasing after extended moves.
• Favor leadership areas still showing relative strength:
  • Semiconductors
  • Mega-cap growth
  • Select AI/technology names
• Reduce exposure to:
  • Retail
  • Small caps
  • Weak cyclical/value areas showing relative deterioration

Tactical Approach

• Buy pullbacks rather than breakouts.
• Use tighter trailing stops than earlier in the rally because breadth deterioration increases the odds of sharp rotations and failed breakouts.
• Scale into positions incrementally rather than deploying capital all at once.

Risk Management

• Watch market internals closely:
  • New high/new low ratio
  • Breadth deterioration
  • Small-cap relative weakness
  • Distribution days in IWM
• If SPY and QQQ begin confirming the weakening internals with heavier distribution and volatility expansion, reduce gross exposure quickly.

Volatility & Hedging

• With volatility still relatively low, this is a favorable environment to:
  • add partial hedges,
  • tighten risk,
  • or raise some cash opportunistically.
• Avoid aggressive downside hedging unless VIX begins breaking convincingly above its 200-day moving average.

Macro / Cross-Asset Signals

Key warning signs now appear tied to:

• Rising oil
• Rising rates
• Dollar strength

If all three continue trending higher simultaneously, expect additional pressure on:

• small caps,
• consumer discretionary,
• and rate-sensitive sectors.

Sector Rotation Ideas

Potential relative strength:

• Energy (momentum driven)
• Consumer staples (defensive rotation)
• Select commodity-related trades

Potential weakness:

• Retail
• Homebuilders
• Lower-quality cyclicals
• Emerging markets after potential blow-off action

 

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Keith's Weekly Market Analysis Video